Michael Gordon
Ideas for changemakers
Helping individuals and organizations create social impact.
On The Blog
Common sense in a pandemic
How good is our common sense? Common sense would tell us that air rushing under the wings of a plane would keep it aloft. (You actually need wind flowing quickly over the wings.) Common sense told a King who owed a debt for losing at chess that this would be a modest payout for losing: […] Read More
A better economy “after”
McKinsey, the global business consulting firm, is trying to imagine business “after.” Some of McKinsey’s arguments resonate with me: putting resilience before efficiency (by shortening supply chains so that consumers, producers, and suppliers live and operate in zip codes nearer each other). Other suggestions, like strengthening the global financial system, to me suggest locking in […] Read More
Bank to fight the climate crisis
Michael Gordonprofmichaelgordon.com More than three-fourths of Americans want businesses to address social and environmental issues. A similar number will refuse to buy from a company when they learn its values are contrary to their own. An even greater number will re-direct their purchasing toward companies that advocate for an issue they care about. This is what […] Read More